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The shipment of Bluetooth devices is expected to exceed 6 billion in 2025, and the demand for wearables and positioning will drive growth
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The shipment of Bluetooth devices is expected to exceed 6 billion in 2025, and the demand for wearables and positioning will drive growth

  • Time of issue:2021-08-13

The shipment of Bluetooth devices is expected to exceed 6 billion in 2025, and the demand for wearables and positioning will drive growth

(Summary description)In the next five years, driven by the inclusion of Bluetooth wearable devices and Bluetooth location services, the shipment of Bluetooth devices will see substantial growth.

After the new crown pneumonia epidemic has delayed the annual shipment momentum of Bluetooth devices for one year, it may usher in rapid growth again.

  • Time of issue:2021-08-13
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In the next five years, driven by the inclusion of Bluetooth wearable devices and Bluetooth location services, Bluetooth device shipments will see substantial growth.

The new crown pneumonia epidemic has delayed the annual shipment of Bluetooth devices for one year, and it may usher in rapid growth again.

Recently, the "2021 Bluetooth Market Trend Report" released by the Bluetooth Technology Alliance (SIG) and ABI Research shows that the shipment of Bluetooth devices in 2020 will be 4 billion. The same as 2019. By 2025, the annual shipments of Bluetooth-enabled devices will increase from 4 billion last year to over 6 billion, reaching 6.4 billion. The agency predicts that, driven by Bluetooth wearable devices and Bluetooth location services, Bluetooth device shipments will increase significantly.

2025 Bluetooth device

Picture source: Bluetooth Technology Alliance (SIG)

“What we see is that the (Bluetooth device) shipment growth trend has been delayed for one year, which means that compared to 2020 and 2019, the basic The above is a flat state, but it will start to rise in 2021, and it will be an upward trend in the next five years. "Bluetooth Technology Alliance senior market development director Chuck Sabin told the media such as interface news.

Chuck Sabin explained that due to the impact of the new crown pneumonia epidemic, some markets have clearly underperformed, such as the smartphone and automobile markets. Many consumers have slowed down or postponed their purchases . However, markets such as wearable devices and smart homes have performed well because consumers have increased their time at home and are paying more attention to health. In addition, some markets have achieved long-term growth. Although the deployment of market segments such as asset tracking, location services and commercial interconnected lighting has been delayed due to the epidemic, the market is accelerating its rebound.

In general, although the new crown epidemic has slowed down the expansion of the Bluetooth device market, in the next 5 years, the market’s strong demand for interconnection and positioning solutions will accelerate the world The growth of Bluetooth device shipments will eventually reach a figure of more than 6 billion shipments in 2025.

Bluetooth, as a short-distance wireless network communication technology, has advantages in transmission distance (up to 300m), power consumption, cost, efficiency and safety. Larger advantages, large-scale network connections can also be realized after integrating Mesh networking technology, and the application advantages are more obvious. Due to the perfect application ecology of Bluetooth technology, it has a high degree of popularity among many wireless communication technologies, and has become one of the mainstream Internet of Things connection methods at this stage. At present, the Bluetooth technology solution covers four major parts: audio transmission, data transmission, location service and device network.

From the downstream application field of Bluetooth technology, mobile phones, tablet computers and personal computer devices are the main application areas of Bluetooth technology, followed by audio and entertainment equipment. In total, they account for 69% of all Bluetooth terminal devices. Mobile phones, tablet computers and personal computers are the central devices of the Internet of Things. Through Bluetooth technology, convenient, fast, flexible, safe, low-cost, low-power data communication and voice communication can be realized between devices.

It’s worth noting that the report specifically pointed out that in 2025, “peripheral devices” will become the main shipment unit of Bluetooth device shipments. The so-called peripheral devices usually refer to earphones, wearable devices, sensors, smart lamps, etc. According to the Bluetooth Technology Alliance, its shipments have surpassed more than twice the shipments of platform devices such as mobile phones and tablets, and will exceed three times the shipments of platform devices by 2025.

Tajian Research, a market research organization, also released a research report that pointed out that from the perspective of shipments, global mobile phones, tablets and personal computers have reached 1.92 billion since 2015 After the peak of the department, shipments have declined slightly in recent years, but the overall volume has remained stable. Considering that the development of smart phones has a certain degree of substitution for tablets and PCs, overall platform device shipments will remain stable, and there is little room for growth.

But Chuck Sabin believes that people’s demand for healthcare and home office will drive future growth, and Bluetooth technology is universal and flexible in the market.

On the one hand, people’s attention to medical, health, and safety treatment has increased, which has promoted the growth of wearable devices and medical devices. The growth of Bluetooth location services is expected to rebound at the end of 2021 and reach a compound annual growth rate of 32% by 2025. In addition, it is estimated that by 2025, the number of Bluetooth-based medical care location services will increase 5 times. Due to people's demand for safe production and resumption of work, the deployment of Bluetooth-based addressing systems (RTLS) will increase significantly, and it is expected to reach 516,000 applications by 2025.

On the other hand, under the demand for home office, the sales of personal computers and other office items have increased. These accessories include keyboards and mice. The adoption of Bluetooth by IoT devices has surpassed any other technology, and 13 billion Bluetooth IoT devices will be put into use in 2021.

Among all peripheral devices, Bluetooth audio transmission equipment has grown the most rapidly, becoming the largest segment of Bluetooth shipments, thanks to the popularity of TWS headsets. The so-called TWS headset is a new smart wearable product produced by applying TWS (True Wireless Stereo) technology to the field of Bluetooth headsets. Since Apple launched the first TWS headset Airpods in 2016, TWS headsets have gradually become a growth point for audio and entertainment devices.

Due to the portability of TWS, shipments have grown rapidly. According to Canalys data, TWS headset shipments were 129 million pairs in 2019, a year-on-year increase of 180.43%. It is estimated that by 2024, the global TWS wireless headset sales will reach more than 500 million pairs, with a compound annual growth rate of as high as 19.8%.

For the long-term growth prospects of Bluetooth technology, Mark Powell, CEO of the Bluetooth Technology Alliance, said that as the market continues to be interested in asset tracking and indoor positioning cases, analysts expect The growth of Bluetooth location services will rebound at the end of 2021 and reach a compound annual growth rate of 32% by 2025. The reason for the decline in shipments of Bluetooth location service devices in 2020 is that in order to slow down the spread of the epidemic during the epidemic, many professionals were forbidden to travel, so that they could not install device location services in the facilities, resulting in a relatively faster deployment of location services. The forecast before the 2020 epidemic has slowed by 25%. It is expected that the growth rate throughout 2021 will return to the pre-epidemic level, and the deployment volume will rise to 550,000 by 2025.

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