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Longcheer Technology's C round of financing 1 billion yuan plus smart terminal, ODM industry chain variables suddenly arise
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Longcheer Technology's C round of financing 1 billion yuan plus smart terminal, ODM industry chain variables suddenly arise

  • Time of issue:2021-08-14

Longcheer Technology's C round of financing 1 billion yuan plus smart terminal, ODM industry chain variables suddenly arise

(Summary description)As the leading ODM company Longcheer Technology announced that it will continue to increase its code, the 5G smart terminal industry pattern may be broken and rewritten.

A few days ago, Shanghai Longcheer Technology Co., Ltd. has completed Series C financing with a financing scale of over 1 billion yuan.

  • Time of issue:2021-08-14
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As the leading ODM company Longcheer Technology announced that it will continue to increase the number, the 5G smart terminal industry pattern may be broken and rewritten.

A few days ago, Shanghai Longcheer Technology Co., Ltd. has completed Series C financing with a financing scale of over RMB 1 billion.

Longcheer Technology announced that after this round of financing, the company will continue to increase 5G emerging technologies (including 5G smart terminal new product development, 5G basic technology research And application) to accelerate the layout of the AIoT field and the investment in the development and production of related new products, and focus on the upgrading and building of smart factories.

It is estimated that by 2035, the global 5G value chain will create an output value of 3.5 trillion US dollars.

 

 

Shanghai Beyond Moore Fund stated: “Smart terminals are the most concentrated downstream applications of semiconductor products, and Longcheer Technology is a domestic smart terminal ODM manufacturer Leading companies have a huge impact on the product launch and upgrade of upstream chip suppliers. ”

Member representatives of the Smart Wearable Industry Alliance believe that Longcheer Technology has nearly 20 years of design and manufacturing heritage in the consumer electronics field, and has great influence on the market. Very understanding. “The dynamics of Longcheer Technology represents the vane of industrial development. The increasing investment in smart terminals now means that this market is coming. ”

5G enables smart terminals to land faster

In the 4G era, smart terminals are not limited to mobile phones.

In the upgraded and innovative 5G era, in the world of smart terminals opened by smart phones, there are gradually tablets, smart bracelets, and smart watches. , Smart TV, VR, drone, etc.

Longcheer Technology was established in 2002, focusing on smart phones, tablets, smart wearables, smart homes, smart speakers, VR/AR, etc. The design, research and development, manufacturing and service of smart terminal products, with business covering many countries and regions around the world, provide professional smart terminal product overall solutions for global leading technology companies (Facebook, Amazon, Samsung, Xiaomi, Lenovo, etc.).

“As one of the leading companies in the consumer electronics ODM field, Longcheer Technology is a key node in the industry chain. "Yunfeng Fund stated that under the new wave of 5G and AI technology, as the innovation of new IoT applications continues to land, the consumer electronics industry will continue to flourish in the future.

Previously, Longcheer Technology was based on technological innovation and built 5G smart products, smart logistics, black light factories and other automated manufacturing in Huizhou and Nanchang. The main information technology industrial park and manufacturing base, with a high-standard production and operation system, strictly control the quality checkpoint, and at the same time, by building an industrial Internet platform, optimizing production links, improving operational efficiency, achieving profit growth, and greatly improving the company's high-end manufacturing capacity .

China Internet Investment Fund stated:“Intelligent manufacturing is the inherent demand for the transformation and upgrading of my country’s manufacturing industry, and it is also an important opportunity for manufacturing innovation and development. As a leading intelligent product design and manufacturer, Longcheer Technology adheres to the drive of technological innovation, provides customers with high-quality mobile terminal solutions, and actively strategically deploys the 5G+AIoT field to promote the intelligent development of the industry, looking forward to the company’s future improvement in my country The intelligent manufacturing capabilities of consumer electronics will further play a leading role in helping the rise of domestic supply chains. ”

Shanghai Beyond Moore Fund stated:“Smart terminals are the most concentrated downstream applications of semiconductor products, and Longcheer Technology is a domestic smart terminal ODM manufacturer Leading companies have a huge impact on the product launch and upgrade of upstream chip suppliers. ”

At present, Longcheer Technology’s product line covers mobile phones, tablets, wearable devices, smart homes, AR/VR, etc. Companies are maintaining mobile phones While the core business of & tablet continues to achieve scale growth, it has also accumulated mature technology precipitation and experience on the AIoT industry track.

In the future, Longcheer Technology will also increase its strategic layout in the 5G+AIoT field, and continue to carry out software algorithms, automation equipment, key components, The investment and efforts in electronic components, precision structural parts, etc. meet the upgrading of the industry's intelligent requirements.

Smart watches will become a hot spot

In the large layout of Longcheer Technology’s smart terminals, smart wearable devices are an important strategic component.

It is understood that Longcheer Technology’s smart wearable department has been established for more than two years and currently has a team of more than 400 people. At present, smart wearable customers include well-known domestic and foreign brands such as Huawei, Xiaomi, OPPO, and OnePlus.

According to Rising Sun’s big data statistics, global smartwatch shipments will reach 239 million in 2021 and 365 million in 2022.

It has to be said that the smart watch market is developing rapidly. In just two years, the market has formed five major competition camps, namely traditional watch companies, mobile phone companies, Internet companies, medical companies, and 5G+IOT companies.

 

 

“The next round of market competition will focus on the interface products of the smart ecosystem. "Sheng Xingtao, head of Longcheer's smart wearable business department, believes that the pattern of smart phones has basically solidified. In the future, whether it is competition between brands and ODMs, it is bound to be the smart wearable field of mobile phones, such as smart watches and smart glasses. Wait.

According to the in-depth investigation of hundreds of smart wearable manufacturers conducted by Sunshine Big Data, there are many hotspots in the smart wearable industry, but the market is really exploding The point hasn't really appeared yet.

During the visits, Mr. Data often heard such remarks, “For those who survived the mobile phone industry, it’s as simple as making a smart watch many. From R&D and design capabilities, to product application understanding, and structural parts manufacturing, the mobile phone camp has obvious advantages. "In this regard, Sheng Xingtao analyzed that the development cycle of mobile phone enterprises is short, the supply chain has advantages, not to mention marketing.

According to reliable sources, Huawei has made a breakthrough in the research of wearable blood pressure measurement technology on the wrist, the first Huawei smartwatch that can measure blood pressure , Has passed the medical device registration inspection.

Sheng Xingtao said that in the future, smart watches will integrate medical functions such as blood pressure, blood oxygen, blood sugar, ECG monitoring, and body temperature monitoring. break out.

According to Rising Sun Big Data statistics, over 10 smart watch manufacturers have released new products in the first half of 2021. In the second half of the sales season, there will be more new products on the market.

 

 

For the industry, smart wear is an expectation and a dream, but first you must learn to endure the suffering. According to an insider of a well-known brand, the company mass-produced 120,000 watches last year, but only sold 60,000 watches, and the other half were listed as inventory.

“Strictly speaking, only Huawei WATCH is considered a hot model, with 18 million shipments. "Some ODM executives revealed that other smart wearable brands on the market are basically at the same starting line.

Even Xiaomi, its advantages and shipments are more concentrated in the bracelet market. Xiaomi is also a recruit in the more evolved and future smartwatch field. Since 2014, the sales volume of Xiaomi Mi Band has exceeded 120 million units, and the global shipment of Mi Band 6 has been quickly completed after the release of 1 million units.

In the words of a smart watch manufacturer’s owner, the current feeling is "pain and happiness".

The end point is right in front, it depends on who has the stamina to complete the course.

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