Wearable smart devices have gradually become indispensable in people’s daily life Missing electronics. According to a CCTV financial report, the domestic wearable device market is in a period of vigorous development, especially the most expensive smart watches with a price of one or two thousand yuan. Popular with consumers.

According to IDC’s latest "China Wearable Device Market Quarterly Tracking Report", China Wearable devices market shipments were 27.29 million units, a year-on-year increase of 42.6%. In 2020, China's wearable device market will ship nearly 110 million units, a year-on-year increase of 7.5%. This is another market with great potential after smart phones and smart homes.

This billion-dollar market is also the reason why countless Internet, technology giants, mobile phone companies and other fields are rushing to enter the market. However, these smart wearable devices really Can it meet our needs? In fact, it is far from there.

Why do we need a smart watch?

The world's first product that can be called a smart watch was born in 1982. The famous Japanese watchmaking company SEIKO launched the T001 TV watch, which can use 10 A different gray image shows the video. It is understood that the research and development cost of T001 exceeded 100 million yen (approximately RMB 6.43 million). It also won the Guinness World Records in 1984, which was officially recognized as the "smallest TV in the world". After that, this watch also appeared in the "007" series of movies, attracting attention.

In 2004, Microsoft launched a "smart watch" called SPOT. This watch is very similar in appearance and function to current smart watches. Similar, for example, you can change the dial, check text messages, news, weather and other information, and it also has a wireless charging function. As for why it did not develop, the main reason was the price. At that time, users not only had to spend US$299 to buy this watch, but also needed to pay an additional US$59 per year to use this watch normally.

Starting from this watch, various technology giants are madly launching their own smart watches, but the ending is not very good. Until 2014, the appearance of Apple Wacth completely changed the situation of smart watches. It successfully promoted smart watches into mainstream products and sold 4.2 million units within six months. By 2019, the annual sales of Apple Watch Apple Watch exceeded the total shipments of all Swiss watch brands (31 million / 21 million), which shocked the entire watch industry.

The emergence of Apple Watch not only broke the circle of the term smart watch, but also became one of the learning benchmarks for wearable smart devices.

After the smart watch gradually matured, a new form of wearable smart device was born, which is the smart bracelet. The smart bracelet can be regarded as a simplified version of the smart watch, with a smaller screen, fewer functions and configurations, and retains certain health monitoring functions. It has certain advantages in battery life and price. According to IDC's market research, the current smart bracelet’s The market share has reached 11.5% of the total smart wearable market, and there is still room for development and popularization.

For mobile phone manufacturers, it is a consensus to develop and produce wearable smart devices. Wearable smart products can not only gain more revenue. Income and profit, and more importantly, it can improve its own smart product ecosystem, deeply bind user products, and to a certain extent prove its own scientific and technological strength.

As far as Apple is concerned, among the current smart products, Apple’s smart ecosystem is the most complete, integrating iPhone, iWatch, AirPods, and iPad. , Give users the best experience.

Although the current Android camp is not as closed as iOS, most of the wearable devices of Android manufacturers still need to match their own product terminals. It will further differentiate the wearable device ecology between different manufacturers.

Although the APP binding can be downloaded, the actual experience is still different. And for most consumers, what they expect from the watch is that they can complete some operations when they don't want or are inconvenient to hold the phone through simple interaction, but not others.

Take the recently released OPPO Watch 2 as an example. Although it has enough features to meet the needs of the public, it is still not enough to help it break the circle. , And will not splash too much waves that belong to the OPPO ecology.

The future of wearable smart devices is glasses?

Speaking of “future”, what is the future of wearable devices?

In the days when smart watches were first born, many users would think that smart watches in the future could successfully replace smart phones, but now they can only play an auxiliary role, and the so-called The "smart" of the watch is still more reflected in additional applications.

Smart glasses with different shapes are well responsible for the "future" of smart watches, not to mention alternative mobile phones, at least smart glasses can do Things more. Although, the application and research of smart glasses in various fields is still in its infancy at this stage, and further research and exploration are needed.

The reason why smart glasses cannot develop and become popular like smart watches is mainly due to the technology and network conditions at the time. One piece of glasses “stuffed in” enough functions. Today, 5G's low latency, large bandwidth, fast connection and other characteristics have perfectly solved a major pain point in the development of smart glasses. With the development of cloud computing and AI, smart glasses will be able to be more widely used.

For example, smart glasses can allow users to stand at the first angle of the news scene, and "live broadcast" the entire news event with journalists, editors, and parties, with more in-depth information Of immersion. For example, smart glasses can help engineers in some factories complete more precise operations and improve work efficiency.

According to 2012 data from the Federal Bureau of Labor Statistics, approximately 46 million Americans work in industries that require the assistance of wearable devices. By 2022, this number will grow to 52 million people.

Can the “smart glasses” support the second half of smart wearable devices? The answer is uncertain, but smart glasses will not be absent in the future of smart wearable devices.

Conclusion:

For the market, today’s wearable smart devices have fallen into a bottleneck period, and the upgrade points every year are not painful and difficult to attract users To update, let alone attract ordinary consumers to buy and use. Therefore, for these manufacturers of smart wearable devices, how to innovate in function or form is a difficult problem, but once this problem is overcome, it is likely to become a benchmark for the entire market and even lead the development of the entire industry.

As ordinary consumers, all we can do at present is to wait and accept. Smart wearable devices need at least ten Years of development started. Only when partners such as chips, ICT manufacturers, ODMs, software developers, content producers, etc. participate in collaboration and establish new industry rules, can the cell phone be completely destroyed.