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With a market scale of 50 billion, the development of children's smart watches ushered in a "hard core" growth point
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With a market scale of 50 billion, the development of children's smart watches ushered in a "hard core" growth point

  • Time of issue:2021-08-06

With a market scale of 50 billion, the development of children's smart watches ushered in a "hard core" growth point

(Summary description)Since 2016, the global smartwatch market has continued to grow, and the rapid development of the children's smartwatch market has also become a major boost. According to data from research institutions, the market size of children's watches in China in 2020 has reached 18.7 billion. It is estimated that by 2025, the market size of children's watches can exceed 50 billion.

  • Time of issue:2021-08-06
Information

Starting from 2016, the global smart watch market has continued to grow, and the rapid development of the children’s smart watch market has also become a major boost. According to data from research institutions, the market size of children's watches in China in 2020 has reached 18.7 billion. It is estimated that by 2025, the market size of children's watches can exceed 50 billion.

Despite the impact of the epidemic, the smartwatch market will generally decline in 2020, but it will also show positive growth. According to the senior product manager of Sonic Smart Wearable, in 2021, the penetration rate of 4G children's watches will reach about 65%, and the penetration rate of 4G adult watches will be about 25%.

 

 

The market is showing a healthy and continuous growth trend, and the penetration rate is increasing rapidly. So, where is the growth point of children's watches in the future?

In the early stage of the development of smart watches, the age positioning of smart watches for children is 5-12 years old. The population of this range is about 170 million. There will be limit. This year, due to changes in users' perceptions of wearables and changes in market orientation, some potential customers have penetrated in. At this time, children's smart watches have reached a turning point. Wu Shaohuai believes that this part of potential customers are teenagers, and it will bring about 80 million users of children's smart watches.

In the next 15 years, under the economic wave, where are the opportunities for China’s industry? Authoritative organizations predict that the big health industry will be the biggest opportunity. After more than ten years of development, the automobile industry has an output value of about 4 trillion yuan and real estate about 16 trillion yuan. By 2035, the output value of the big health industry will reach about 100 trillion yuan, which is expected to exceed about half of GDP. It can be seen that the future of health smartwatches is promising, and there is a lot of room for imagination.

In addition to the health function, many smart watch chip manufacturers optimize the specific performance of children’s watches, such as the positioning function to prevent children from getting lost. It is understood that Qualcomm has added multiple AIs such as GPS, Beidou, base station, and Wi-Fi to the products used in Xiaotiancai’s children’s watches. Precise positioning, you can set common addresses such as home, school, etc., and favor the mid-to-high end in product positioning.

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