SmartPanda, a technology maternal and child brand, has recently completed a ten-million-level angel round of financing. The investor is Sequoia China Seed Fund, with Qichen Capital acting as the exclusive financial advisor. This round of financing will be mainly used for product research and development, team development and brand infrastructure.

Panda cloth

In China, there is already the world’s largest maternal and infant market, and the gradual implementation of the three-child policy also means that the maternal and infant market will usher in a new round of acceleration develop. According to the "White Paper on Imported Maternal and Child Consumption Trends" released by CBNData, the maternal and child market is expected to reach 5.05 trillion yuan in 2023.

On the other hand, as China’s per capita GDP exceeds US$10,000, consumption upgrades are continuing to occur. Consumers' choices of products have begun to shift from mandatory products to optional products, and they are pursuing spiritual attributes and product quality. But at present, on the domestic maternal and infant circuit, especially the maternal and child consumer electronics circuit, there is no high-end local brand, and almost all the high-end market share is monopolized by foreign brands. In foreign countries, new technology maternal and child brands such as Elvie have emerged on the maternal and child electronic consumer circuit.

In February 2021, Panda Bubu was established in Guangzhou. The founder Wei Yucheng told 36Kr that Panda Bubu is committed to using technology products to enhance mothers' prenatal, postnatal and babycare experience, and put forward the brand mission of "using technology to warm every mother".

“In the health track, female consumption occupies a large market share. Especially after a woman becomes pregnant, her attention to family health will continue to increase. However, at present, the number and types of women's health products on the market do not match consumer demand. This track still lacks good products, especially products that can communicate with users' emotions. ”

Panda Bubu is positioned as a Chinese local technology maternal and child brand, determined to be the "Dyson" in the maternal and child track. Entering from the mother and baby scene, by providing high-end, high-quality products, increase the brand's LTV (total life cycle value). “In the future, science and technology will create huge added value in the maternal and infant scene, and the technological maternal and infant industry will also further subdivide categories. Related products such as baby monitors, mother health management, and nurturing robots are expected to enter the market one after another. China has the world's largest maternal and infant market and the most complete supply chain. In the next 5 to 10 years, a world-class high-tech maternal and infant brand will be born. This opportunity belongs to China. ”

In Wei Yucheng’s view, to adhere to the brand mission of “use technology to warm every mother”, it is necessary to enhance the underlying science and technology content of the product, and Really design products from the perspective of mothers.

Take the smart wearable breast pump being developed by Panda Bubu as an example. Technically, the product uses a piezoelectric ceramic pump to compress the volume to a traditional pump. One-tenth of the breast pump. The breast pump becomes a wearable all-in-one shape, which is light and compact, and meets the travel needs of mothers. In addition, this breast pump provides a higher silent experience, the traditional breast pump is about 50 to 55 decibels, and the panda boob breast pump can be reduced to 30 decibels.

At the level of humanistic care, the product design language is “gentle arc”, which means that the products are constructed in an arc shape to reduce sharp edges and corners. At the same time, the curved shape is closer to the body curve, which improves the comfort of the product. The design of the bottle mouth adopts international standards, which can be directly installed with a standard nipple, and the e-shaped bottle body design is more suitable for babies to grab.

Wei Yucheng revealed that Panda Bubu’s core competitiveness lies in its brand and products. On the one hand, the company initially put all its energy into product research and development, and improved the technological content of products by integrating supply chains in other fields. In addition, Panda Bubu’s core R&D team comes from companies such as NetEase, 360 and Xiaomi Ecochain, and has many years of experience in smart hardware and Internet product development.

On the other hand, in terms of brand building, through the “Brand Friend” plan, young mothers are allowed to participate in product research and development to realize the emotional relationship with users Communicate to enter the user.

In terms of the team, the founder Wei Yucheng used to work for NetEase Games, and he has also created explosive consumer goods with tens of millions of monthly revenues in China. Co-founder Zhou Zhongyao, once worked for Netease Yanxuan, and has rich experience in products. Co-founder Yao Shun, used to be a NetEase game brand, and founded the home physiotherapy brand tech love in Japan, ranking second in the Japanese market share category.

At the same time, 70mai founder and chairman Tang Xiaoxun, and Moore Elite founder and chairman Zhang Jingyang have joined the company’s advisory committee. Tang Xiaoxun has 20 years of experience in hardware research and development, and Zhang Jingyang has 16 years of experience in the chip industry.